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If you really want to impress home buyers, you should enlist the power of visual storytelling. But what are the secrets to a home listing video that will inspire offers to make an offer?

Ok, let’s get this out of the way right up front: We highly recommend that you hire a professional to shoot your home. It’s worth the investment! But even pros can be in need of some direction. So take some inspiration from the videos below, which employ a whole array of Hollywood-worthy tactics to make viewers laugh, cry, sometimes cringe, and often share with others. You don’t need a blockbuster budget to be hilarious, irreverent, or even emotional. So consider these a starting point, and get those ideas—and cameras—rolling.

Comedy

A little high-nostalgia humor goes a long way toward selling a home. At least, that’s what we learned watching this video inspired by “Ferris Bueller’s Day Off” showing kids playing hooky and cavorting around in their $48.5 million mansion while their parents are away.

Be like Apatow: You don’t need a huge budget to create a funny video of your home. All you need is a sense of humor to write your own schtick. Make people laugh, and they willshare.

Horror

This is probably the easiest and cheapest genre of the bunch to produce. Beware: The gross-out factor can be off-putting, unless properly deployed.  Just ask Realtor® Paul Gomberg, who shot an amusingly disgusting video of a property he deemed “Houston’s Filthiest House.”

Gomberg took viewers on a tour of a two-story home that had been inhabited by 12 dogs, six cats, a potbellied pig, and owners who couldn’t be bothered to pick up after them.

“I like to tell the truth. Being honest and upfront has brought me a lot of business,” Gomberg told realtor.com®. And honesty paid off. The house quickly got 16 offers.

Be like Cronenberg: Go ahead and show off your home, warts and all—this is one time when it’s all right to let it all hang out. Why not film your place after your amazing New Year’s Eve party, or after a new puppy wreaks havoc and rips apart your pillows? Might as well turn that mess into something potentially productive—like a home listing video—before you clean up.

Warm and fuzzy

Selling a home can be ultra-emotional because of all the memories you’ve built there. And while buyers are more interested in creating their own happy memories, you can show them how to do just that. Be shameless! Tug the heartstrings of buyers, and you can inspire them to follow in your footsteps—right into your home. That’s the mentality behind these home sale videos by RUHM creative director Opie Opfer.

“We bring emotion into it and tell a story, just like they do in film,” says Opfer. “The object is to bring heart and soul to the project.”

Be like Ephron: Odds are you have video footage of happy scenes in your home. Why not splice together the highlights to a nostalgia-inducing playlist? It will double as a home video you can enjoy years after you’ve left the premises. For aerial shots, you can often find drone photographers on Craigslist—but they’ll need a permit to shoot for commercial purposes.

Drama

This video of a married couple divorcing seems more like a soap opera than a listing for a home. But that’s the whole point: “Property drama” is a new trend that employs amateur “actors” (in this case, the home’s actual owners) to play out an intriguing plot while the home serves as the gorgeous backdrop.

Be like Bergman: Write a short script, then recruit your pals to perform the roles. The acting may be bad, but hey, the homeowners above aren’t exactly going to win any Oscars, either! And talk about fun: Who hasn’t dreamed of becoming a soap star at one point?

Celebrity cachet

In some circles, the fact that the home once belonged to a celebrity can add several hundred thousand, if not a million, to the price tag. So why be coy about its pedigree?Michael Jordan‘s Realtor Kofi Nartey of The Agency put it all out there in an aggressive video featuring Jordan’s regulation-size basketball court, his fully equipped gym, and even his shoes.

Be like Fellini: Assuming that you’re not a celebrity and that none ever lived in your home, you could make a video mentioning what famous stars or characters would have loved it there. Would the Kardashians have enjoyed gathering in the grand dining room? Is the kitchen worthy of Rachael Ray?

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The outlook is good for the luxury real estate market, according to The Institute for Luxury Home Marketing’s Housing Report for the first week of April 2016.

Although it’s currently a “buyer’s market,” according to The Institute’s “Market Action Index” — scoring a 28 rating, when 30 or higher favors sellers — it is “cool,” but not “cold.” The 28 score indicates that buyers should expect to find reasonable levels of property selection; the inventory of already-listed homes should last several months at the current rate of sales.

As of April 4, the current National Luxury Composite Price was $1,533,238. In Chicago, it is $1,551,855.

“Our current luxury market is a bit deceiving — it seems to be cooling off, but prices have actually risen over the past year,” says Kofi Nartey, a national trainer for The Institute and luxury real estate broker and managing director of The Agency’s Beach Cities (CA) office. “It’s important to understand the micro-markets and sub-markets in luxury real estate. The factors influencing each market are different. Also, the number of affluent individuals continues to increase, and the desire to buy and sell real estate remains strong.”

Another positive sign is the “Asking Price per Square Foot” variable, hovering around $400. That explains the changes in how luxury homes are constructed and valued. The Asking Price per Square Foot metric has been on the rise steadily since summer 2015.

Additionally, starting in late 2015 and through the first quarter of 2016, we continue to see a decrease in “Days on Market.” Clearly, luxury homes are getting snapped up faster.

And while the number of homes on the market sharply declined at the end of 2015, the inventory of luxury homes has been growing since early 2016, and is currently 22,959.

So while it’s not a hot seller’s market and many key metrics were headed in the wrong direction, there are plenty of indications — like the numbers above — to forecast that the luxury home market will be fine.

To succeed in a “cool” luxury market, there are a number of marketing techniques agents can employ. For luxury buyers, reputation is huge – so luxury agents must have an impeccable image both online and off. Every agent should have a page on their website featuring client testimonials and spotless professional social media profiles.

The more data that agents have to analyze and help them identify “real buyers” – a term we use in training to separate the curious from those who act – the more effectively agents can target their efforts. Data can be leveraged in other ways: regular market update reports, like those provided to members of the Institute and distributed both in print and digital formats, help establish agents as an expert on the market and build their brand. The Institute also offers cost-effective custom mini-brochures for individual properties that are updated every time new market data becomes available. They’re the perfect souvenir for interested buyers to remember a property by.

Read the original article here

Although it’s currently a “buyer’s market,” according to The Institute’s “Market Action Index” — scoring a 28 rating, when 30 or higher favors sellers — it is “cool,” but not “cold.” The 28 score indicates that buyers should expect to find reasonable levels of property selection; the inventory of already-listed homes should last several months at the current rate of sales.

As of April 4, the current National Luxury Composite Price was $1,533,238. In Chicago, it is $1,551,855.

“Our current luxury market is a bit deceiving — it seems to be cooling off, but prices have actually risen over the past year,” says Kofi Nartey, a national trainer for The Institute and luxury real estate broker and managing director of The Agency’s Beach Cities (CA) office. “It’s important to understand the micro-markets and sub-markets in luxury real estate. The factors influencing each market are different. Also, the number of affluent individuals continues to increase, and the desire to buy and sell real estate remains strong.”

Another positive sign is the “Asking Price per Square Foot” variable, hovering around $400. That explains the changes in how luxury homes are constructed and valued. The Asking Price per Square Foot metric has been on the rise steadily since summer 2015.

Additionally, starting in late 2015 and through the first quarter of 2016, we continue to see a decrease in “Days on Market.” Clearly, luxury homes are getting snapped up faster.

And while the number of homes on the market sharply declined at the end of 2015, the inventory of luxury homes has been growing since early 2016, and is currently 22,959.

So while it’s not a hot seller’s market and many key metrics were headed in the wrong direction, there are plenty of indications — like the numbers above — to forecast that the luxury home market will be fine.

To succeed in a “cool” luxury market, there are a number of marketing techniques agents can employ. For luxury buyers, reputation is huge – so luxury agents must have an impeccable image both online and off. Every agent should have a page on their website featuring client testimonials and spotless professional social media profiles.

The more data that agents have to analyze and help them identify “real buyers” – a term we use in training to separate the curious from those who act – the more effectively agents can target their efforts. Data can be leveraged in other ways: regular market update reports, like those provided to members of the Institute and distributed both in print and digital formats, help establish agents as an expert on the market and build their brand. The Institute also offers cost-effective custom mini-brochures for individual properties that are updated every time new market data becomes available. They’re the perfect souvenir for interested buyers to remember a property by.

Read the original article here

The state may be a capital of cosmetic surgery, but it’s not just noses and eyelids falling under the knife. Buyers pay exorbitant sums to buy old, frumpy houses and even more to fix them up

Justin and Michelle Wilson didn’t have much of a choice when they turned a $1.58 million ugly duckling into a $3 million swan.

There were very few options in Mountain View, Calif., within their $2 million budget, and each house they liked got snapped up in a bidding war. So they settled for a dated $1.58 million beige-and-brown Tudor-style house and gave it a $600,000 makeover that took seven months. Now, the contemporary home’s facade features stucco, stone and steel as well as a striking portico.

“It makes us happy to drive up and come home,” said Mr. Wilson, a 34-year-old financial executive.

If listed today, the home would likely sell for about $3 million, said Brett Jennings, a broker associate at Keller Williams Bay Area Estates. “Buyers are paying a premium for homes that are updated, and a premium-plus for the modern aesthetic,” he said.

California may be a capital of cosmetic surgery, but it’s not just noses and eyelids falling under the knife. A hot housing market is driving buyers to pay exorbitant sums for old, frumpy houses, knowing they’ll pay plenty more to remake them to modern tastes. Others currently own dowdy houses and choose to renovate rather than relocate.

While the dynamic is playing out in a number of U.S. cities, California’s plight is particularly intense because of Proposition 13, a 1978 amendment to the state constitution. It set property taxes based on 1975 assessments and capped future property-tax increases at 2% a year. The catch: When a home in California is sold, the property is reassessed based on its current sale price, resulting in a large tax increase for the new buyer. To avoid this tax hit, many homeowners simply stay put rather than move, which further suppresses the inventory of home listings and keeps prices high.

“Prop. 13 has a strong tendency to keep people in homes longer than they otherwise would be,” said Paul Habibi, a professor of real estate at the Ziman Center for Real Estate the University of California, Los Angeles. “If the market is rising faster than the assessed values, you have all the economic incentive to stay in place,” Mr. Habibi said.

A study released in 2005 by the National Bureau of Economic Research, a Cambridge, Mass.-based think tank, found that in California, on average, homeowners stay put for 1.4 years longer than in other states due to Proposition 13. In coastal cities, the “lock-in effect,” as the study called it, is even higher. Homeowners in Los Angeles stay put over two years longer, and San Francisco homeowners keep their homes over three years longer than homeowners in other states.

When Marc and Jen Roskin, both 47, wanted to enlarge and modernize their Manhattan Beach, Calif., home, they didn’t even contemplate moving, since their property taxes are based on the $1.315 million purchase price in 2004. “It’s cheaper to keep our house and to renovate,” said Ms. Roskin, a jewelry designer.

They hired Robert Sweet of Ras-a, a Los Angeles design and build firm, to transform the Spanish-style bungalow into a white modernist cube. Parts of the house are clad in burnt-cedar siding, a process borrowed from Japanese tradition. Contractors blow-torched unstained cedar on site, “which burns the sugars in the woods, making it impervious to bugs and weather,” Mr. Sweet said.

The project also made the home’s exterior spaces dynamic and usable, said Mr. Roskin, a producer and director. One side of the house includes a built-in barbecue, outdoor shower, fireplace and a pass-through window that connects to the kitchen. The other side has a terrace with seating. The Roskins declined to disclose project costs.

Daniel M. Salzman, principal of Evergreen Design Build in Manhattan Beach, estimated it would cost between $1.3 million and $1.6 million to transform a comparable home to a similar result.

The house today would likely sell for somewhere between $3.5 million and $3.75 million, said Kofi Nartey, director of the sports and entertainment division at the Agency, a Los Angeles brokerage. In its unrenovated state, it would have fetched about $2 million on today’s market, Mr. Nartey estimated.

Not all exterior makeovers are moneymakers, due in part to the capricious nature of facade fashion. Nine years ago, a married couple dabbling in house flipping hired Los Angeles architectural firm Poon Design to turn a rundown Bel Air contemporary into a Mediterranean dream house.

“It was a no-brainer back then to convert it to Mediterranean for the market,” saidAnthony Poon, a principal of the firm. The architects’ design called for a rotunda in the heart of the house, a clay-tile roof and hand-troweled plaster. Romantic outdoor spaces feature a fireplace and wood trellises. Mr. Poon estimated that today it would cost around $3.5 million to do the same to a similar, 9,000-square-foot house.

But by the time the house was finished 28 months later, the housing crisis had depressed the market considerably. Another problem: Mediterranean houses were no longer hip, and the modern look came roaring into vogue. The house sold for $6.35 million in 2009, though it had been listed for $9.5 million, said John Kim, a principal at Poon Design.

William Tran, an agent for Sequoia Real Estate, a boutique agency, represented a small group of local investors in the purchase of a small, nearly windowless house clad in faux-stone in San Francisco’s Noe Valley neighborhood in 2012. The investors paid $908,000 for the property and hired Mr. Tran to be the project manager of the redesign.

The plans enlarged the home to 2,750 square feet and gave it a sleek exterior featuring glass, aluminum and integrated lighting. In total, $1.3 million was put into the renovation, Mr. Tran said. This past August, Mr. Tran said he helped sell the property to a tech entrepreneur for just over $4 million.

“If you have a modern-looking home, and a brand new home, you’ll get the money,” Mr. Tran said.

Scott Croyle, 44, chief design officer for a technology company, and his wife, Michele Godwin, 43, a teacher and librarian, also wanted a modern style house in San Francisco. Instead of shopping for a new home, they hired architect Cary Bernstein to turn their squat, stucco house—“it looked like the Alamo,” Mr. Croyle said—into a larger contemporary house.

Getting through the planning and permitting phase took about a year and a half—“which is not bad for San Francisco,” Ms. Bernstein said. “The city gives a lot of scrutiny to how your project is going to fit into the neighborhood,” requiring plans, drawings and a written narrative, Ms. Bernstein said. Construction was complex, involving expanding the house out to both sides and doubling the size to 1,970 square feet.

Ms. Bernstein then turned her attention to the exterior. Aiming for modern while avoiding “the glass box look,” Ms. Bernstein clad the house with natural, textured materials, such as clay tile and cedar siding.

Joey Toboni, managing partner of the Toboni Group, a high-end builder in San Francisco, estimated that it would cost roughly $800,000 to $900,000 to renovate a comparable property to a similar standard.

The house today would likely sell for $2.25 million, said Mary Ann Montano, a broker associate at Coldwell Banker’s Pacific Heights office in San Francisco. If it went to market in its smaller, unrenovated state, it might sell for $1.25 million, Ms. Montano said.

Mr. Croyle, however, has no plans to capitalize on his investment. “We built the ideal house for us and can’t imagine leaving the home,” he said.

By Leah Kouba

1. What is your favorite thing to do when you’re not playing hockey?

Favorite thing to do when I’m not playing hockey would have to be playing music or going to see live music.

2. Of all the cities you have been to, which is your favorite?

Of all the cities I go to I’d have to say either Dallas or LA.  Anytime I can get some place warm I usually enjoy as hockey is always in a cold atmosphere.

 3. Most families/friends hang out around the kitchen.  What dish would Ryan O’Reilly make to keep them there?

This is a tough question because I don’t have that many, but I feel I can make a nice lentil pasta dish with lots of fresh vegetables and very healthy.  Most people like it.

 4. What is your dream vacation destination?

For a dream vacation, I think a golf trip some place would be great.  I love Ireland and have been there, but would love to also travel to Spain with a few close friends.

 5. What would your dream home consist of? What is personal home style?

For my dream house, I would love something either a lake or the ocean, possibly overhanging with a lot of glass. It would be modern but with a lot of textures and unique materials.  The front of the house would have a lot of trees to get a feeling of being in the woods and the main view from inside the house would be of the water.  I would love a living wall with greenery and running water inside the home.

 6. Any upcoming projects we should know about?

I’m starting to work on building a small cottage located on a lot a little bit inland from Lake Huron.  It’s going to be much smaller than what I picture my dream house being.  It’s going to consist of one big, main room facing the lake with a little view. A glass hallway will lead to three bedrooms sectioned off like pods all looking out into the woods with floor to ceiling glass.  I want each room to have its own little cottage feeling.

 7. What do you love about playing in the NHL?

There are so many things I love about playing in the NHL.  I feel it’s the greatest game out there. The speed of the game is so challenging and there are so many different skills that come into play.  Being a team sport, you develop so many great relationships and constantly push each other to grow and succeed.  There’s nothing else I’d rather do.

 8. Who, either former or current NHL player, do you look up to?

As a kid, my brother and I wanted to do everything Wayne Gretzky did.  The things he did with the puck were so different and amazing to us.  He was one of the main players I looked up to when I was young.  As I got older, Pavel Bure was fantastic player who I would sometimes pretend to be.

2014 NHL Awards – Inside

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Listing your home? It pays to hire a pro photographer.

Everyone seems to be a shutterbug these days, but grainy smartphone pics just don’t cut it when it

comes to producing eye-catching images that attract prospective buyers.

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Home of the Week The getaway experience in Laguna Beach

Crowning a promontory overlooking Laguna Beach, this exotic estate runs the gamut in resort-style comforts. Contemporary interiors dressed in notes of Bali style appeal to a wide palette, with chef’s and catering kitchens, a glassed-in wine cellar and a professional recording studio. Explosive ocean views form the backdrop for a saline swimming pool and a swim-up bar, furthering what some might call a five-star experience.

The details

Location: 1000 Flamingo Road, Laguna Beach, 92651

Asking price: $19.888 million

Year built: 2013

House size: 10,200 square feet, five bedrooms, nine bathrooms

Lot size: 0.98 acres

Features: Imported wood and stone finishes; Balinese-inspired details; chef’s and catering kitchens; open-plan living areas; master suite with walk-in closet; glass-enclosed wine cellar and tasting room; professional recording studio; saline swimming pool with swim-up bar and 10-person spa

About the area: In February, 19 single-family homes sold in the 92651 ZIP Code at a median price of $1.482 million, according to CoreLogic. That was a 20.1% decrease in median price from February 2015.

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Five-time NBA champion Derek Fisher is ready to make a change to his home court. He’s put his estate in gated Hidden Hills up for sale at $6.995 million.

Offered as a pocket listing, the Traditional-style home sits on more than an acre with an outdoor kitchen, an entertainer’s patio and a swimming pool and spa. A two-stall horse barn and a detached guesthouse complete with a full kitchen and living room are also within the grounds.

Fisher bought the house in 2009 for $5.5 million and then spent six figures to customize the property, said Kofi Nartey of The Agency, who holds the exclusive listing.

“[Fisher] essentially bought the house new and then put hundreds of thousands [of dollars] into additional touches and renovations,” said Nartey, who noted custom-painted interiors, dark Hickory wood floors and an immaculate chef’s kitchen.

The kitchen — with two islands, marble countertops and warming and cooling drawers — flows into a vaulted great room that opens to the grounds through pocket doors.

Other features of note include a two-story foyer with a sweeping staircase, a custom home theater, a wood-paneled den and an elevator. Modern chandeliers top the formal living and dining rooms.

A total of six bedrooms and eight bathrooms are within more than 9,400 square feet.

Lawns, mature trees and a wide flagstone patio fill out a sprawling backyard setting. A four-car garage sits off the side of the home.

Fisher, 41, paired with Kobe Bryant in the Lakers backcourt on multiple championship teams coached by Phil Jackson. Shortly after retiring in 2014, the former point guard was hired by Jackson to be the head coach of the New York Knicks, a position he held until February.

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Hippie twenty-somethings flocking the stages down in the desert with Instagram selfies at the ready, right?

Forget what you’ve heard about Coachella.

This year’s two-weekend music festival is bringing out the best of Southern California’s music, art and food scenes. Weekend one goes from April 15-17 and weekend two stretches from April 22-24. Each weekend has three days full of things to do, with amazing art installations, dinners from top chefs and music from every genre.

LCD Soundsystem kicks things off both Fridays in addition to Ellie Goulding, Of Monsters and Men and Joey BadA$$, not to mention the 40+ bands and musicians sharing the stages that day (and over 150 music acts during the entire weekends). Both Saturdays get even better with Guns N’ Roses, Halsey, Ice Cube and Gary Clark Jr. as part of their lineup. The last day of each weekend doesn’t disappoint either, with Sia, Calvin Harris and Matt and Kim rolling out one incredible ending to a plethora of musical spectacles.

Art also plays a huge role in the festival, too, and its several art installations are a must-see while you’re there. Check out The Date Farmers, a creative duo whose art pieces are influenced by their Mexican-American heritage and ever-changing California pop culture. Or, if you’re wanting something a little more interactive, check out Do Lab, a creative experience that blends feel good vibes and transformative experiences in to one heck of a good time.

Coachella’s food game is not to be remissed. Featured spots like Beer Barn and Rose Garden take fresh ingredients and spin them in to delicious bites that you’ll be heading back to again. For VIP Coachella ticket-holders, pop-up restaurants like downtown’s Pok Pok LA and The Line Hotel’s Commissary are the perfect way to unwind for an hour or two.

Those that want the best of the best can enjoy Coachella’s exclusive dinner series Outstanding In The Field, where top chef’s have created exclusive menus paired with cocktails, beer and wine to really give you one memorable weekend.

While most of the tickets are sold out, there are still a few left, so grab them and experience literal fun in the sun at Coachella.

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Hublot’s Limited-Edition Sapphire-Sculpted Watch

Swiss watchmaker Hublot revealed a cutting-edge skeleton watch, the Big Bang Unico Sapphire, cut straight from blocks of sapphire crystal and entirely see-through. Second only to diamonds in hardness, sapphire is nearly as scratch-resistant and equally as elegant.

Developed and manufactured in-house, this 45mm-diameter, automatic flyback chronograph is primarily hand-assembled from over 300 individual components. The only opaque pieces are the screws, crown, and deployment buckle, which are crafted from titanium, and a translucent silicone strap. With 72 hours of reserve power and waterproof to an estimated 100 meters, this lightweight timepiece is a highly wearable luxury. The Hublot Big Bang Unico Sapphire is a limited-edition of 500 pieces and priced at $57,900.

Hublot continues to stay ahead of the game, consistently unveiling timelessly sophisticated wristwatches ahead of BaselWorld. Last year the company revealed the world’s only scratch-resistant gold watch, the Big Bang Unico Full Magic Gold. This year, following the Sapphire pre-release, it also launched the Big Bang Unico Sapphire All Black in celebration of the10th anniversary of its All Black concept.